The Brights movement is a sociocultural movement formed of persons who hold a naturalistic view of the world.
The term "Bright" was coined by Paul Geisert. A one-time Chicago biology teacher, professor, entrepreneur, writer, he co-developed learning materials and a website regarding teaching about religion in public schools in the 1990s. In deciding to attend the "Godless Americans March on Washington" in 2002, Geisert disliked the label "godless" and resolved to identify a better term to unite the "community of reason". He sought a new, positive word that might become well-accepted, in the same way that the term "gay" has come to mean "homosexual". In late 2002, Geisert coined the noun "bright", but did not announce it immediately.
Working with Mynga Futrell, the co-founders of the Brights movement wanted to connect and galvanize the many individuals who were non-religious, but who were not associated with the many philosophical organizations already in existence. To achieve this they created not only the definition of "a bright," but also the idea of a civic constituency that would coalesce through the Internet.